Elvira was born in Monterrey, Nuevo León, and raised in Mexico City. In her native country, she worked for national publications such as Novedades, the weekly Claudia, Revista de Revistas and Revista de America.
She began her career as editorial coordinator for the magazine Ultima Moda, and in 1974 became the national editor of Vanidades, a publication dedicated to women with the largest circulation and prestige in México.
In 1982 Elvira came to America. A year later she co-founded Unidos Magazine, the first magazine of political and social analysis aimed at the Hispanic community in Arizona.
In 1986 she co-founded Cambio, a bilingual publication that has received numerous awards and recognition for excellence in journalism.
In 1993 she co-founded the Public Relations agency Ortiz & Espinoza, the first of its kind to offer comprehensive multicultural services to local and national corporations.
In 1999 Ms. Espinoza joined The Ashland Media Group (publisher of La Voz and TV y Mas) as the Publisher of TV y Mas, an entertainment magazine with the largest circulation in the Southwest.
In 2001 she was named Managing Director of both publications, where she remained until 2013.
Elvira was recently named Arizona Latin Trailblazer by the Raul Castro Institute at Phoenix College. She has received numerous journalistic and leadership awards, including the Profiles of Success Exemplary Leadership Award, Alma de la Gente’s Aguila Leadership Award and Head Start Leadership Award. Ms. Espinoza is the only Latina journalist to be inducted into the Arizona Newspapers Association’s Hall of Fame.
In addition to her numerous awards and recognitions Elvira is most proud of being a mother to 5 children and the grandmother of 13 grandchildren.